"I used to dread slow weeks. Now I know what's coming in every single month. That alone changed how I run this practice."
PM
Practice Manager
Southern California · 3 years on Vitreva
For Veterinary Practices Ready to Grow
Your practice.
Revenue on autopilot.
Cost of care — solved.
Vitreva gives your practice automatic monthly income — predictable, passive, and yours. Your clients pay monthly. Their reward balance loads instantly. You focus on the animals.
Built on 14 years and 100,000+ memberships at Rethink Veterinary Solutions — with active practices across the country.
✓ No contracts · ✓ Free to set up · ✓ $2 per active member/month · ✓ Cancel anytime
110%
Value loaded to members instantly on every renewal
2–3x
Longer client retention for members vs non-members
100K+
Memberships across 14 years at Rethink Veterinary Solutions
The conversation every vet dreads — we solved it
Cost of care is the biggest unresolved problem in veterinary medicine.
Credit cards and wellness plans haven't solved it. The data tells a story every practice owner already knows — they just haven't had a real answer. Until now.
0%
of practice owners struggle with pricing conversations
Leading to burnout, client friction, and deferred care that hurts everyone.
Source: Profit Solver
0%
of vets say client economics affect their treatment recommendations daily
Every single day, the right treatment gets compromised because of cost.
Source: DVM360
0%
of practices actually offer a wellness plan that works
The other 86% tried and gave up — because traditional programs are too complex to sustain.
Source: VHMA
Cost of care — solved
Stop having the hardest conversation in veterinary medicine.
You know the one. The client who loves their pet more than anything — but has to hear the estimate and make an impossible choice.
When a client is a Vitreva member, they have rewards waiting in their wallet. The conversation changes from "how are we going to pay for this" to "let's use what you have."
Members say yes more often. Because the money is already there.
Owners want new ways to pay — and credit cards and wellness plans are not solving it. Vitreva cuts through all of it with a model that actually works for both sides of the exam table.
Without Vitreva
The estimate lands. The client hesitates.
"Let me think about it." "Can we do just the basics today?" "How much is the minimum?" The treatment gets deferred. The pet suffers. The vet feels it.
With Vitreva
The estimate lands. They check their wallet.
"I have $165 in rewards." The math works. The treatment happens. The pet gets the care it needs. The vet practices medicine the way they intended.
✓
Members accept treatment recommendations at a significantly higher rate than non-members. The rewards remove the friction at the exact moment it matters most.
Why traditional wellness plans failed
We didn't improve wellness plans. We rebuilt them from the ground up.
Membership Plans
Streamlined. Generous. Built to sell.
Traditional
Wellness Plans
Complex administrative overhead.
3 universal plans
Plan structure
10+ confusing tiers
110% guaranteed value
Client value
60–70% avg. value
24-hour go-live
Setup time
Months to implement
15-minute onboarding
Staff training
Weeks of training
48% conversion rate
Member conversion
20–30% conversion
Cancel anytime — no annual commitment
Rewards never expire
Works with any PIMS
No percentage-of-revenue fees
Annual commitment locks you in
Benefits expire unused
Often PIMS-dependent
Complex revenue-share structures
How Vitreva works
Simple for your team. Magical for your clients.
Setup takes less than a day. Staff training takes 30 minutes. And we'll show you exactly how to convert clients — we've helped practices convert over 100,000 memberships under Rethink Veterinary Solutions.
01
Share your join link
Your branded join page is ready in 24 hours. Share it on Instagram, at the front desk, in your email. Clients click, pick a plan, and enroll in 60 seconds. No app download.
60 sec enrollment02
Payment clears. Their reward balance loads instantly.
The moment their monthly payment processes, 110% loads to their Vitreva wallet as practice credits. Fully automated. Cost of care — solved.
Fully automated03
They come in. They tap Redeem.
Member taps Redeem in their wallet. It appears live on your front desk screen. One tap to confirm. Transaction ID generated. PMS entry instruction included.
Real-time04
Revenue grows. Reports run themselves.
Daily email with yesterday's activity. Monthly reconciliation PDF on the 1st. Clean records for your accountant. You check your dashboard when you want to feel good.
Auto-reportingWhat your clients see — the moment their payment clears
Live wallet · real-time rewards · one tap to redeem at your front desk
The core mechanic
110%
More value than they pay for. Every month.
Your client pays $50. They get $55 in practice credits — instantly loaded. It feels like a gift. It feels like a bonus. It makes them want to use it.
Those credits are redeemed for services you're already delivering. The 110% isn't a cost. It's the loyalty mechanic that keeps clients in your chair.
Member pays monthly$50.00
Rewards loaded instantly$55.00
Plus monthly exam$90 value
Total value received$145 / month
For a $50 Companion plan member
Three plans. Already built. Launch today.
No configuration required. Your membership program is pre-built and ready. Customize the names and pricing — everything else is handled automatically.
Essential
$25/mo
Loaded instantly$27.50 ↑
- ✓Practice rewards never expire
- ✓No exams included
- ✓Cancel anytime
- ✓All pets welcome
Most Popular
Companion
$50/mo
Loaded instantly$55.00 + exam ↑
- ✓$55 in practice rewards
- ✓1 exam per month — use it or lose it
- ✓Refreshes every 30 days
- ✓Cancel anytime
Premium
$100/mo
Loaded instantly$110.00 + 2 exams ↑
- ✓$110 in practice rewards
- ✓2 exams per month — use it or lose it
- ✓Refreshes every 30 days
- ✓Multiple pets, maximum value
Need something more custom?
Client behavior: Members vs Non-Members
Annual visits — Members6.2x / year
Annual visits — Non-members2.1x / year
Annual spend — Members+47% more
Annual spend — Non-membersBaseline
2-year retention — Members87%
2-year retention — Non-members31%
2–3xlonger retention
The question nobody is asking
Why is everyone obsessed with new clients — while the back door is wide open?
A new client costs 5–7x more to acquire than keeping an existing one. And yet the entire veterinary marketing industry sells new client acquisition — while ignoring the clients who are quietly drifting away because there's no reason to stay loyal.
Vitreva closes the back door. A member has money in their wallet, an exam loading every month, and a relationship with your practice that compounds over time.
💰
Members spend 47% more annually
Pre-paid rewards remove the hesitation at the point of care
📅
Members visit 3x more frequently
A monthly exam isn't an expense — it's already paid for
🔄
Members refer more clients
They can gift their monthly exam to a friend — built right into the wallet
Run your own numbers
See exactly what Vitreva means for your practice.
Drag the sliders. Watch your recurring revenue build in real time. No email required.
At 200 members on a $50/mo plan, Vitreva generates $9,600 net MRR — $115,200 per year. After your $2/member fee.
Your Vitreva fee is always $2 × member count. Never a percentage of revenue. Never a surprise.
Revenue calculator
Number of members200
Average monthly plan$50/mo
Net MRR
$9,600
recurring, every month
Annual Revenue
$115,200
net × 12 months
Processing fees — ACH vs credit card
Credit card (2.9% + $0.30/txn)$350/mo
ACH via Stripe (0.8%, cap $5/txn)$80/mo
Annual processing savings
switching members to ACH
$3,240
per year
From the practices that built recurring revenue and didn't look back.
"Our front desk used to stumble over cost conversations. Now they lead with the membership. It changed everything about how clients see us."
DVM
Veterinarian & Practice Owner
Texas · 169 active members
"360 memberships in the first 30 days. We've never looked back. The recurring revenue changed what was possible for our practice."
PO
Practice Owner
First Vitreva implementation
Board Advisor
Dr. Peter Weinstein
DVM, MBA · Simple Solutions for Vets
"Vitreva will solve big problems in the industry. The recurring revenue model is what veterinary practices have needed for decades. This is the version that finally works."
Built-in referral engine
Your members become your best sales team.
Gifting is live on day one. When a member has an unused exam, they can gift it to a friend — a neighbor with a new puppy, a coworker who keeps putting off that wellness visit. The gift has a 30-day clock. Urgency built in. No ad budget required.
How it works
Member gifts an unused exam
One tap in the wallet. They enter a friend's name and phone number. A gift notification lands instantly.
30-day redemption window
The recipient has 30 days to book and redeem the gifted exam at your practice. Urgency is built into the mechanic.
New client walks through your door
The gifted exam introduces a brand-new client — with a warm referral behind them and no ad spend required.
They see the wallet. They often enroll.
The gift experience is also the product demo. A meaningful percentage of recipients become members themselves.
Acquisition cost comparison
New client via paid ads
per acquisition
$75–$150
New client via member gift
zero ad spend
$0
"The highest-ROI growth lever in your membership — and it costs you nothing to activate."
When a member gifts an exam, they're telling a friend: this practice is worth visiting. That referral carries more trust than any ad you could buy.
The bonus nobody talks about
Your members pay by bank account.
Your processing fees drop by 70%.
Most practices pay 2.9% + $0.30 on every card swipe. On a $2M practice that's $58,000+ going to Visa and Mastercard every year.
Vitreva members pay via ACH bank transfer by default — powered by Plaid instant verification. The fee drops to 0.8%, capped at $5 per transaction.
When 60% of your revenue moves to ACH, the math becomes impossible to ignore.
$34K+saved annually
for a $2M practice at 60% ACH
for a $2M practice at 60% ACH
$2M practice · processing fee comparison
Today — all credit cards$58,000/yr
With Vitreva — 60% ACH$23,600/yr
Annual savings$34,400
Vitreva pays for itself before you count the recurring revenue
Pricing
$2 per member.
Per month.
That's it.
No setup fees. No percentage of revenue. No contracts. No surprises.
$2
per active membership · per month
⚡ Founding price — first 100 practices only. After that, $1,000 onboarding fee applies. Lock in $2/member now.
600 members × $50 avg plan
$30,000
Monthly recurring revenue — avg Rethink practice
Your Vitreva fee
$1,200
$2 × 600 members
Your net MRR
$28,800
$345,600 annually. Automatically.
ACH savings vs credit cards
$14,400+
Annually on subscription processing alone
✓
No setup fees — for now. Lock in before they're introduced.✓
No percentage of revenue✓
No annual contracts✓
Cancel anytime✓
ACH saves clinics ~$3K/yr✓
Free to set up and launchWant to sell someday?
Recurring revenue doesn't just change how you operate. It changes what you're worth.
Practices with recurring revenue models are valued at 10x or more compared to traditional fee-for-service practices. Buyers pay a premium for predictable, recurring cash flow — because it dramatically reduces their risk.
1–2x
Typical valuation
fee-for-service only
10x+
Valuation multiple
with recurring revenue
$∞
The difference between
a job and an asset
You built this practice over years. Make sure it's worth what it deserves when it's time to hand it off.
Something bigger
Turn unused rewards into emergency care for pets who need it most.
Not every member uses every reward they earn. With Vitreva, those unused credits don't disappear. Members can donate them to your clinic's Angel Fund — a dedicated pool your practice controls and directs toward pets whose owners can't afford treatment.
Your clients become donors. Your practice becomes a lifeline for pets in your community — treated right at your clinic. Every dollar stays local. Every animal helped is one you know.
Proven at scale
Rethink Veterinary Solutions practices generated hundreds of thousands of dollars in community pet care funding through this exact model. Vitreva makes it standard — built in, day one, for every practice on the platform.
Angel Fund
$1,240
Available to disburse · Sunset Veterinary
Luna Garcia donated+$27.50
David Kim donated+$55.00
Maria Santos donated+$15.00
James Okafor donated+$22.50
Disbursement scheduled
Sunset Paws Foundation$1,240.00
Your practice deserves stable ground.
The practices that started six months ago have members who renew automatically, revenue that shows up every month, and owners who sleep better on Sunday nights.
No contracts · No setup fees · $2 per active member/month · Cancel anytime